Striker to Rep ‘We Happy Few’

Licensing agency taps McFarlane, Spirit Halloween and Gold Label to develop the first line of merchandise for the video game brand.

Compulsion Games has retained Striker Entertainment to serve as the worldwide licensing agent for the video game “We Happy Few.”

Striker has already secured a handful of licensees for the brand, including McFarlane for action figures and construction sets; Spirit Halloween for costumes, masks and prop weapons; and Gold Label for print-on-demand soft goods.

“Striker is one of those rare groups that instantly understood why the international community has been raving about ‘We Happy Few,’ and saw its potential at an early stage,” says Guillaume Provost, president, Compulsion Games. “They are no nonsense, great communicators and we’re excited to see what we can build together.”

“We Happy Few” is a video game set in a drug-fueled, retro-futuristic city in an alternative 1960’s England. The game requires that players blend in with the city’s other inhabitants, who have their own set of “not-so-normal” rules, in order to survive and escape. The video game is currently available for Xbox One, Windows, Mac and Linux.

“Groundbreaking, distinctive, captivating and uniquely artistic, are words that don’t do this game the justice it deserves,” says Russell Binder, president, Striker Entertainment. “We believe that Compulsion’s ‘We Happy Few’ lends itself to a fantastic program tailored to gamers and collectors alike.”

The upcoming “We Happy Few” products from McFarlane, Spirit Halloween and Gold Label will be available later this year.