Wow! Stuff Adds Magna-Tiles for the U.K.

Magnetic building sets brand, Magna-Tiles, is expanding and has appointed Wow! Stuff as its new sales, distribution and marketing partner for the U.K.

“Their fun culture and consumer-centric approach to new products and brand-building really drew us to the Magna-Tiles brand,” says Dawn Lavalette, managing director, Wow! Stuff. “It resonates with our own core mission of ‘working until our brains hurt to deliver toys that are really innovative, on brand and in universe – always.’ This, plus our own mantra of ‘Great Brands brought to Life!’ will guide our sales aim to bring the great brand that is Magna-Tiles to life at retail stores and through marketing initiatives in our home market.”

“We are so pleased that Magna-Tiles brand is our very first distributed line in the U.K.,” says Tony White, general sales manager, Wow! Stuff. “Wow! Stuff is known for creating innovative toys with a real ‘wow’ factor. As that continues to be our global focus, we have a domestic growth plan with a mission to ‘Carefully select top-tier complementary brands and replicate the passion of the brand owner and ensure we duplicate their success in the U.K. market.’ As a No. 1 brand, Magna-Tiles has massive untapped potential for expansion here and we will be committing substantial time, effort and of course, marketing monies to create great demand for a No. 1 in category, but also a leading construction brand.”

“Our team at Magna-Tiles is excited to make this announcement with Wow! Stuff,” says Michael Valenta, president, Magna-Tiles. “Wow! Stuff is an ideal partner to help us realize our brand’s full potential in the critical U.K. market. Their proven success in the U.K. toy market is unmatched, consistently bringing brands to life and working until their brains hurt.”