Van Heusen to Launch Sportswear Program and Retail Stores in Mexico

Van Heusen is partnering with Euro CVH to manufacture and market a full range of Van Heusen sportswear and accessories and expects to open seven Van Heusen retail stores in Mexico by 2012.

Euro CVH, a manufacturer and distributor of fashion apparel and footwear in Mexico and Latin America, will market products under the Van Heusen brand as well as Editions by Van Heusen and Studio by Van Heusen.

In addition to the Van Heusen retail stores to be opened under the agreement, the products will also be available at Sears Mexico and other specialty stores. The Van Heusen brand has been available in Mexico for over 60 years.