EM.Sport Media Sells Entertainment Division to Studio100

German EM.Sport Media has sold its entertainment division to the Belgian media company Studio 100, the largest provider of children’s and youth entertainment in the Benelux region, for €41 million.

The deal, subject to anti-trust approval in Germany, Austria and the Bavarian and German broadcast authorities, is part of EM.Sport’s divestment progam first announced in April 2007.

At the same time, EM.Sport has acquired all the shares in Constantin Film and launched an online marketing agency, ADImpulse Media, to market product for the group and for third parties, with a focus on 14- to 49-year-old boys and men.

The group’s first quarter sales came in below the same period last year with earnings after tax at a loss of €4.6 million, compared to a profit of € 3.1 million in the first quarter 2007.