Live at Licensing Expo: A Conversation with Imps, Creator of The Smurfs

The Smurfs have stolen kids’ hearts for 65 years. With the brand, Imps have made waves in the entertainment space and in the licensing industry. At Licensing Expo 2023 in Las Vegas, Imps showed off new products, discussed the milestone anniversary and chatted with licensees about their upcoming film, set to release in 2025. McKenna Morgan, content editor, License Global, chatted exclusively with Sébastien Dumont, marketing, communications and graphic studio manager, Imps, to learn more about how the brand is continuing to grow.