WBCP Extends DC Super Friends into Vehicles

Funrise’s new vehicles will feature Batman, Superman, The Flash and other DC characters.

GLOBAL–Warner Bros. Consumer Products has tapped Funrise to create a new preschool vehicle line inspired by the DC Super Friends.

The collection, dubbed the Herodrive DC Super Friends collection, will initially feature DC characters such as Batman, Superman, The Flash and more. The range will also be available in a variety of sizes and styles–including mash machines, a new style of preschool vehicles that fuses together iconic vehicles with DC characters; plush vehicles; signal squad, which featured stylized vehicles that project its superhero’s logo; and the Batman Racer motorized vehicle.

"We're excited to partner with Funrise as a new global licensee that will help us bring their all-new Herodrive line to our youngest DC Superhero fans," says Julian Montoya, senior vice president, global toys, WBCP. "This innovative line offers our preschool fans extended play with cool superhero-inspired vehicles to engage in their favorite DC Super Friends adventures."

The DC super Friends Herodrive vehicles will be available at major retailers around the world this fall.