Smiley Jogs into Athleisure

The classic emoticon brand will be featured on Sweetpants’ latest line throughout France.

EUROPE­–Smiley has teamed up with leisure brand Sweetpants to develop a branded capsule collection of sports-inspired apparel and leisurewear.

The collaboration will feature an array of all-over and bold icon prints on an assortment of apparel separates, including joggers, jersey shorts, trucker caps and more.

“Sweetpants is currently the most interesting brand for developing leisure products and in particular jogging bottoms in Europe and is being bought by a very cool crowd,” says Nicolas Loufrani, chief executive officer, Smiley. “We are very happy to bring our Original Smiley logo onto their products. This is part of our strategy to develop the distribution of our products in boutiques which is where we reach the young people who make the trends and expand our athleisure offering.”

The Smiley-branded athleisure collection is now available at numerous Sweetpants locations and department stores across France as well as online at Sweet-Pants.com.

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