Peter Rabbit Hops into Easter Festival

Branded merchandise, photo ops and more will bring Peter Rabbit to life in England.

EUROPE–Penguin Ventures has partnered with the scientific organization The Royal Botanic Gardens, Kew, in Richmond, England, for a multi-week festival based on the upcoming film Peter Rabbit.

The deal was brokered by Silvergate Media, the global licensing agent for Peter Rabbit on behalf of Penguin Ventures.

The agreement will see Beatrix Potter’s classic tale brought to life through games, crafts, storytelling and horticultural education. The event will feature Peter Rabbit-inspired giant games and activities including souvenir photos at a specially designed Peter Rabbit selfie board.

Wakehurst, Kew’s wild botanic garden in West Sussex, will also be hosting its very own Easter festival, Peter Rabbit Goes Wild. Peter Rabbit licensed merchandise will be available at the Kew gift shop.

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