Netflix Taps Hasbro as ‘Super Monsters’ Master Toy

Preschool-aged versions of Count Dracula, Frankenstein and Cleopatra inspire new range of toys.

NORTH AMERICA—Netflix has tapped Hasbro to create a variety of toys based on its original preschool production, “Super Monsters,” as well as serve as the brand’s master toy licensee.

The agreement will see Hasbro produce a line of collectibles, plush, play sets, role play items and vehicles that feature the show’s characters including the preschool-aged Count Dracula, Cleopatra and Frankenstein.

“We are thrilled to team up with Netflix to help bring the adorable ‘Super Monster’ series to life through our upcoming preschool product line,” says Jonathan Berkowitz, senior vice president, marketing, Playskool, Hasbro. “We love how the series teachers kids valuable life lessons in self-control, kindness, respect and being a good friend, and can’t wait to add this exciting new property to our Playskool portfolio.”

Season one of ‘Super Monsters’ is now available on Netflix, with season two slated to launch this October.