Mars Wrigley to Open Valentine’s Pop-Up

Twix, Snickers , Altoids and more inspire salon-themed pop-up for Valentine’s Day.

NORTH AMERICA–Mars Wrigley Confectionery U.S. is set to open its first-ever chocolate- and candy-inspired pop-up salon, dubbed the Sweet Retreat, in New York City.

The Sweet Retreat by Mars Wrigley Confectionery U.S. will feature candy-, chocolate-, gum- and mint-themed experiences, dubbed “treatments,” and will include services such as manicures, blow-outs and makeup counters.

The curated spa treatments will feature products inspired by the company’s portfolio including a candy counter makeup bar inspired by Dove chocolate, M&Ms, Twix and Snickers, Skittles inspired pedicures, Snickers inspired pedicures, blow-out inspired by altoids and Extra gum and more.

The event was inspired by insights from a recent report conducted by Mars Wrigley Confectionery, which found that 74 percent of people believe a treat is sweeter when shared with a friend, while 66 percent report that sweet treats are a go-to gift for friends and family members.

"Our beloved treats play a unique role in consumers lives, and we wanted to do something fun in tribute to our brand fans this Valentine's Day," says Berta De Pablos-Barbier, president, Mars Wrigley Confectionery U.S. "You don't need a manicure or a blow-out every day, but it's a nice way to treat yourself now and then–and we look at our products the same way. They're not an everyday snack, but a treat to indulge in from time to time. We are looking forward to bringing this idea to life by using our iconic brands in an unexpected way–there is no better time to treat each other, and this is the ultimate opportunity to spend time with a loved one."

The Sweet Retreat by Mars Wrigley Confectionery U.S. will take place Feb. 13-14 at 230 West 39th Street in New York City. 

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