LIMA Increases Global Development Team

Gisela Abrams and Sharon Weisman have joined the licensing trade organization to further extend its scope of services and offerings to the global industry.

Gisela Abrams, senior vice president, global partners, LIMA.

NORTH AMERICA–The International Licensing Industry Merchandisers’ Association has tapped Gisela Abrams to serve as senior vice president of global partners, as well as Sharon Weisman to serve as senior director of global business development.

Both Abrams and Weisman will aim to broaden the scope of LIMA’s services and offerings to the industry worldwide.

Abrams comes to LIMA from Sesame Workshop, where she most recently served as vice president of international media business, Asia Pacific. In this position, she oversaw the “Sesame Street” brand and its strategic development in the APAC region. She was also responsible for managing the business, content distribution and marketing in diverse territories.

Sharon Weisman, senior director, global business development, LIMA

Prior to joining Sesame Workshop, Abrams worked at the Jim Henson Company, broadening its international licensing business, with a focus on Europe. She also held a strategic planning role at advertising agency Mad Dogs and Englishmen.

Meanwhile, Weisman joins LIMA from UBM, organizer of Licensing Expo. In her previous role as advertising manager, she was responsible for all media sales across platforms for License Global as it grew from a print to publication to a multimedia platform. She was also responsible for acquiring sponsorships and executing promotions for events organized by UBM’s Global Licensing Group, serving as a liaison between editorial and sales.

“We are incredibly excited to bring such remarkable talent to LIMA. Gisela is a well-respected executive in our global community and we are delighted to add her knowledge and licensing savvy to our staff,” says Maura Regan, executive vice president, LIMA. “Sharon equally brings a wealth of industry relationships and business acumen that will be invaluable to LIMA’s efforts to grow our organization around the world.”

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