‘Jingle Bell Rock’ Tunes into Novelty Toys

Alita’s Brand Bar has partnered with Monkeybar Consulting to extend the popular song into new categories.

NORTH AMERICA–Bobby Helm’s holiday tune “Jingle Bell Rock” will celebrate 60 years of rockin’ around with new merchandise from Monkeybar Consulting.

Alita’s Brand Bar, the licensing agent for Helm’s trademarks, brokered the deal.

Under the terms of the agreement, Monkeybar Consulting will develop and launch a novelty toy and gift item that features a rendition of Helm’s song as performed by musician Lee Shapiro of the Four Seasons. 

The “Jingle Bell Rock” novelty toy is now available at select retailers.