IMG Bolsters Claudia Schiffer Brand

Rizzoli, Aquazzura and Kunert have all released new products for the model’s portfolio.

GLOBAL–IMG has signed on a variety of licensees to further develop model and fashion designer Claudia Schiffer’s portfolio with publishing, footwear, beauty products and more.

First, Rizzoli has published the photographic book Claudia Schiffer. Meanwhile, Aquazzura debuted a new footwear range, and Kunert released a variety of branded tights, bodysuits and other hosiery items.

Schiffer also released a range of beauty products last year, including the “Layercake” cream lipstick as well as mascara, transparent setting powder and more.

“After 30 years of modelling, fashion, makeup and working with the best in the business, I know quality and knew exactly what I wanted from these partnerships,” says Schiffer. “I couldn’t be happier with the finished products and am excited to see how successful they have been in such a short time. I’m already looking forward to unveiling the next collections.”

Schaffer’s collaborations are available internationally online and in high-end retail locations such as Net-A-Porter, Harrods, Selfridges, Barneys and SAKS. The makeup line has launched in 20 countries with international expansion planned for the U.S., U.K. and Asia in 2018.

“Claudia’s effortless elegance and personal style is recognized across the world and reflected in each of her new products,” says Matthew Primack, senior vice president, IMG Licensing. “Working with four new high-profile brand partners, the collections were carefully designed with high fashion and professional quality in mind.”

Additionally, new lines of makeup, hosiery and footwear are in development and are slated to launch this February, spring and fall, respectively.

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