Fremantle Reveals 'American Gods' Merch

Funko, Dark Horse, Ripple Junction and more are on board to build a robust CP program for the STARZ series.

FremantleMedia has revealed a score of licensees that will release new products based on the television series “American Gods.”

First, Ripple Junction has created a range of men’s and women’s graphic tees for specialty retailers in the U.S.; however, select designs will also be available on Amazon. Dark Horse Deluxe, a division of Dark Horse Comics, is developing a smattering of novelty and collectible products–including a sculpted coin replica, pint glass set and shot glass set–that will be available worldwide. Rizzoli is also on board to launch a 2018 wall calendar, which will be available this September at Barnes & Noble, Amazon, Go! Calendars and other retailers. In addition, Trends International will release a series of branded posters and bookmarks for the U.S. market.

Other worldwide licensees for the series’ consumer products program include: Chronicle Books for a behind-the-scenes hard cover book that will provide further insight into the making of season 1; Rittenhouse Archives will release a series of trading cards, both in print and digital format; Funko will launch a host of stylized figures; Titan will debut non-articulated vinyl figures; and NECA is on board for action figures, foam replicas and scalers.

Represent has also signed on for a global direct to consumer campaign that will offer fans a host of limited edition graphic tees. Additionally, the licensee will work with the series’ cast members to design tees in support of their favorite charities.

In the U.S. and Canada, Brand Access will run the official “American Gods” online store, which is scheduled to launch in June and will initially feature limited edition, curated product bundles. The bundles will include both products developed by brand Access as well as other officially licensed merchandise.

Finally, in Europe, Danilo Promotions is launching a series of calendars and journals; Pyramid Posters is developing a slate of posters, wall art, mugs and stickers; Trademark Products is on board for apparel; Brands In is also creating an apparel line; and Forbidden Planet will develop and launch a collection of apparel, accessories and more.

“There has been so much excitement and anticipation for ‘American Gods’ that we wanted to offer our fan base a collection of product in celebration of the first season,” says Andrea Brent, senior vice president, licensing and franchise management, FremantleMedia North America.  “An expanded offering is currently in development and will be available in 2018 to support the recently announced second season.”

FremantleMedia will be taking meetings for “American Gods” at Licensing Expo, May 23-25, in Booth #C196.

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