DHX Names 'Massive Monster Mayhem' Master Toy

The Alpha Group is on board to produce a variety of toys based on the comedy competition series

GLOBAL–DHX Brands has tapped Alpha Group to serve as the global toy licensee (excluding Asia) for its comedy competition series “Massive Monster Mayhem.”

Through the partnership, Alpha Group will create a line of merchandise inspired by the show including inflatable role play toys, dress-up items, action figures, radio control toys, plush and board games. 

“With their expertise in kids’ action brands, Alpha Group is an ideal toy collaborator for ‘Massive Monster Mayhem,’” says Steven DeNure, president and chief operating officer, DHX Media. “This is a wildly over-the-top show that kids absolutely love and Alpha is committed to bringing ‘Massive Monster Mayhem’ to life through an exciting and innovative toy line. Soon, kids around the world will be able to live out the action from this awesome intergalactic series.” 

“Massive Monster Mayhem” premiered on DHX Television’s Family Channel in Canada and Nicktoons in the U.S. last October and debuted on Nickelodeon International in last month. 

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