Dentsu Aegis Network Acquires Character

Acquisition of prominent branding and design agency will form the cornerstone of the group’s brand design offering.

NORTH AMERICA–Dentsu Aegis Network has acquired the San Francisco-based branding and design agency Character.

Financial terms of the agreement were not disclosed.

Founded in 1999, Character is an independent creative agency with a holistic approach to launching and refreshing brands. Past clients of Character include Amazon, Google, Uber, Fitbit and Essential, among others.

“Character is a best-in-class branding and design agency that immediately strengthens our value proposition and reinforces our brand promise of innovating the way brands are built,” says Nick Brien, chief executive officer, Americas, Dentsu Aegis Network. “As we rapidly evolve Dentsu Aegis’ business model to help clients grow their brands through experience, Character’s upstream strategic focus and compelling design creativity will ensure our brand solutions reflect the complex nature of today’s customer journeys in an omni-channel world.”

Additionally, Character will retain its leadership team, which will report into Brien.

“After years of rapid, bootstrapped growth as we’ve taken on larger projects with bigger global companies, it became clear that we were ready for the next evolution of Character,” says the company’s partners. “As we looked at the landscape, Dentsu Aegis Network quickly stood out as the best group to complement our growth plans, with a collaborative spirit of innovation that complements the way we work every day at Character. We’re thrilled to join the network and scale as part of this global team.

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