Seltzer Grows Scotts Miracle-Gro

CedarCraft, Langley Empire Candle Company on board for gardening brand.

The Scotts Miracle-Gro Company and Seltzer Licensing Group, the company’s exclusive global licensing agency, have added two new licensees to complement its existing partner portfolio.

The company has partnered with CedarCraft for Miracle-Gro-branded planters and raised garden beds for small space gardening.

Scotts Miracle-Gro has also partnered with Langley Empire Candle Company for scented candles that will feature several outdoor scents.

The new partners will complement Scotts Miracle-Gro’s current licensing program, which includes partners like Acme United, American Lawn Mower Company, Bond, Garden State Bulb Company, Greenscapes, Horizon Group USA, Swan Hose, TTI Group and West Chester Protective Gear.

“Our focus continues to be centered on helping consumers simplify their lawn and gardening upkeep and make it more enjoyable and, overall, more successful,” says Glenn Neilson, director, marketing, Scotts Miracle-Gro. “We are proud to partner with these great companies to offer products that do just that.”