Macy's Enters Partnership with Lush

In an effort to create more exclusive alliances and drive traffic in former May Department Stores markets, Macy’s entered into a partnership with British cosmetics brand Lush Fresh Handmade Cosmetics. Prior to the Macy’s alliance, Lush’s collection was only available in the United States through its own stores, via mail order, and the Internet. Lush started its relationship with Cincinnati-based Macy’s in 2006 with five Michigan and Illinois locations.