Epic Rights to Enhance Jimi Hendrix Lifestyle Brand

Epic Rights and Perryscope Productions will expand the late artist’s consumer products program with apparel, home décor, collectibles and more.

NORTH AMERICA–Authentic Hendrix has joined forces with Epic Rights and Perryscope Productions to expand the Jimi Hendrix brand and launch a new Authentic Hendrix global retail program.

Through the new retail program, Epic Rights and Perryscope will offer retailers, manufacturers and licensees an all-new brand guide featuring new photographs as well as logos, lyrics, albums and fashion inspired by Hendrix.

Meanwhile, the Authentic Hendrix brand program will include a robust assortment of categories including fashion apparel, headwear, footwear, tops, figures, wall art, accessories, jewelry, home décor, digital products, collectibles and more.

“Jimi Hendrix embodied an iconic artistry and unparalleled musical talent with an incredible sense of style that is recognized worldwide with multiple generations of fans,” says Dell Furano, chief executive officer, Epic Rights, and Norman Perry, chief executive officer, Perryscope. “We simply could not be more excited to work with Janie and her team to take the Jimi Hendrix brand to a new level.

“With the release of ‘Both Sides of the Sky’ by Sony Legacy, and the approaching 50th anniversaries of the release of the seminal LP ‘Electric Ladyland’ (Oct ’68),  his legendary performance at the Woodstock Festival (Aug ’69) and the legendary two-day, four show concerts set by his later group, Band of Gypsys (Dec ’69), we have great milestone moments to drive our new retail program,” continues Furano and Perry.

The new Authentic Hendrix merchandise will begin to launch at retail this summer.