Electric Entertainment Taps Firefly as Licensing Agent for ‘The Librarians: The Next Chapter’

Electric Entertainment has announced brand management and licensing agent, Firefly Brand Management, has been named the exclusive U.S. licensing agent for its new CW series, “The Librarians: The Next Chapter,” which will premiere this fall on the CW.   

Firefly will seek licensing partners in product categories, including publishing (novels and comics), calendars/journals, apparel, costumes, backpacks, collectibles, energy drinks, board games, watches and jewelry. 

“This marks a significant and thrilling milestone for us and The Librarians franchise,” says Dean Devlin, chief executive officer, Electric Entertainment. “With Firefly on board to manage licensing agreements for the highly anticipated series continuation, we are opening up new avenues for fans to immerse themselves in the program.” 

The series is a spin-off of the 2014 “Librarians” TV series, which ran for four seasons on TNT. The franchise premiered in 2004 with the made-for-TV movie, “The Librarian: Quest for the Spear.” Due to its popularity, “The Librarian: Return to King Solomon’s Mines” was created and broadcast in 2006. Then in 2008, “The Librarian: Curse of the Judas Chalice” completed the movie trilogy. 

“Fans of ‘The Librarians’ – both from the web and the original series – are eagerly anticipating the continuation of their favorite beloved characters,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “Since its season finale in 2018, the passionate and diverse fan community has gathered on various social media platforms, fan forums and dedicated websites. They enthusiastically share theories, fan art, favorite moments and even create fan fiction while anxiously awaiting news of the show’s actual return. Firefly Brand Management is excited about the potential for creating new products and looks forward to sharing details with our many licensing partners.”