'Maya' Teams to Save the Bees

Greenpeace and Planeta Junior will encourage more kids to understand the importance of bees.

EUROPE–Planeta Junior and Greenpeace have joined forces to launch the Greenpeace & Maya Sos Abejas campaign to raise children’s awareness regarding the importance of saving the bees.

The new campaign will see “Maya the Bee” take on the task of raising interest in improving the environment and developing children’s ability to inform themselves of bees’ importance.

The campaign launched earlier this week at Mood Serrano, Madrid, as well as on YouTube.

More information on the campaign can be found online at SosAbejaMaya.com.