Turtle Wax Races into eSports

The car care brand will sponsor two European-based eSports teams for “Call of Duty” and “League of Legends.”

GLOBAL–In the third year of its Turtle Wax Gaming program, Turtle Wax has become the premier sponsor of Splyce’s European-based eSports teams. The brand has also secured several partnerships with U.S. players.

First, Turtle Wax has signed on to sponsor Splyce’s European-based “Call of Duty” and “League of Legends” Sports teams. Through the agreement, fans will be offered a host of online content that offers a glimpse into the lives of eSports professional players. Each team will also display the Turtle Wax logo on its jerseys.

Additionally, Turtle Wax will have a presence at the CWL Birmingham event hosted by Insomnia, March 30–April 1, with a host of merchandise and meet-and-greet opportunities with its sponsored players and ambassadors.

Meanwhile, in the U.S., the brand has partnered with Hector Rodriquez, chief executive officer and founder, OpTic Gaming, and other top competitive gamers (Austin “Pamaj” Pamajewon and Michael “Flamesword” Chaves) to showcase how the brand complements their areas of interest, ranging from pets to cars and more.