Turtle Wax Drives into Music

The car care brand is hitting the road to explore the summer music festival scene with Jam in the Van.

NORTH AMERICA–Turtle Wax has entered into a strategic partnership with Jam in the Van to serve as the presenting sponsor of the solar-powered mobile record studio and YouTube channel.

This summer, the two companies will travel to various music festivals across the country to spotlight performers and provide car care tips to fans. In addition to its sponsorship, Turtle Wax will share Jam in the Van sessions on a dedicated YouTube playlist as well as launch its own Spotify channel.

Finally, the brand is hosting a sweepstakes contest that will take place through Sept. 30. The sweepstakes will allow fans the chance to win several music-related prizes including an all-expense-paid trip to a music festival for a behind-the-scenes Jam in the Van fan experience and meet-and-greet with artists. Weekly winners will be selected to win a prize pack featuring Turtle Wax car care products and a free month-long subscription to Spotify Premium.