Brand Licensing Europe Attendance up 28% with Record Retailer and European Visitor Numbers
Theme announced for BLE, Licensing Expo and License Global in 2024: Brands at Play. Licensing Expo 2024 will take place May 21-23 at Mandalay Bay, Las Vegas. BLE 2024 will take place Sept. 24-26 at ExCeL, London.
October 9, 2023
9,649 licensing professionals attended Brand Licensing Europe (BLE), an increase of 19% over 2022’s total attendance, and an impressive 28% increase on visitor numbers. In fact, last year’s total attendance figure was surpassed by 1 p.m. on the show’s second day. 1,116 retailers from 57 countries were in attendance, the highest in the show’s history.
Record number of retailers and visitors from France, Germany, Italy and Spain (FIGS) also attended this year’s BLE.
Brands at Play theme announced for BLE and Licensing Expo 2024
In 2024, and for the first time ever, BLE, Licensing Expo and License Global will share a theme: Brands at Play.
“To celebrate the concept of play, we are dedicating 2024 to Brands at Play, a theme that will run as an undercurrent across BLE and Licensing Expo to spotlight the incredible innovations in play, the power it holds in every stage of life and the creativity it allows when building brands,” says Anna Knight, senior vice president, Informa Markets.